![BE@RBRICK Sooty the Bear [Kellogg's Puffa Puffa Rice] (400%) Chogokin and the urban landscape of](https://cdn.shopify.com/s/files/1/0843/3133/1850/files/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-schraeg.webp?v=1768831535)
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and the urban landscape of his homeland
Discover the extraordinary collectible figure from the creative collaboration between Medicom Toy and legendary pop artist Andy Warhol
Instead of an aggressive military aesthetic
The traditional Japanese cloud motif combines with modern streetwear aesthetics
were once inspired by Michael Jackson's boots and the Bad album
BE@RBRICK Sooty the Bear [Kellogg's Puffa Puffa Rice] (400%) Chogokin and the urban landscape ofThis Bearbrick unites two icons of British pop culture: Sooty, the legendary yellow bear hand puppet that has enchanted generations of children since 1948, and Kellogg's Puffa Puffa Rice, a cult breakfast cereal of the late 1960s and early 1970s. The unusual collaboration began in 1973 when Kellogg's hired the silent magic bear as the mascot for the sweet puffed rice. Although the partnership only lasted until 1975 before the cereal disappeared from
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